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Swagger Jacker
For the library Rotterdam we came up with the concept the Swagger Jacker. The whole idea was to get the younger people interested in the library again.
Client: Library Rotterdam
Through: Hogeschool Rotterdam
Job: Visual Designer | Interaction Designer | Concepting
For the library Rotterdam we came up with the concept the Swagger Jacker. The whole idea was to get the younger people interested in the library again. Our target group isnt interested in books, so we decided to focus on their lifestyles. They could jack (steal) clothes from famous people from Rotterdam to creat their own swagger (style). With the style they created we gave them a map with swagspots where they could hang out or buy the clothes they picked.